Opens with the market reality — most home improvement brands are spending across Google Ads, Meta, and SEO separately, with no unified strategy or shared data. Results are inconsistent, CAC is rising, and attribution is broken. This sets up why a growth acquisition system is different.
Sean Doyle Windows is an Irish manufacturer of premium windows and doors, with showrooms in Roscommon and Dublin serving homeowners across the country. Featured on RTÉ’s Room to Improve, it’s a high-trust brand with a long sales cycle — customers research for weeks before requesting a quote.
A strong heritage brand whose digital presence wasn’t reflecting that. Multiple channels were running with no unified strategy and no shared learning.
Weak rankings for high-intent searches like "aluminium windows Ireland."
Zero visibility in ChatGPT, Perplexity or Google AI Overviews (GEO).
Google Ads and organic search ran as separate, disconnected efforts.
Traffic was arriving but not turning into quote requests.
No shared audiences or retargeting fuel between organic and Meta.
Thin coverage across the counties and regions Sean Doyle serves.
Each channel plays a defined role in the funnel — awareness, discovery, trust or conversion — and every channel shares data with the others so results compound.
Organic rankings for high-intent searches like "aluminium windows Ireland" and location-based queries.
Brand cited in ChatGPT, Perplexity and Google AI Overviews when homeowners research window options.
High-intent PPC capturing buyers actively searching for windows and doors, fed by SEO keyword data.
Visual campaigns targeting homeowners in renovation mode — retargeting site visitors and lookalikes.
Project showcases and craftsmanship content building trust across Facebook, Instagram, LinkedIn and YouTube — and fuelling retargeting audiences.
Location pages, product pages and landing pages built to rank and convert, aligned to paid ad destinations.
Quote request flow, page layout, trust signals and form optimisation — turning existing traffic into leads without increasing ad spend.
Feedback loops, not a straight line — each channel makes the others stronger over time.
Break down each channel with its funnel role and what it specifically did for Sean Doyle.
Topline Results
vs previous 6 months
